5 Global Corporations Embracing the Power of the Extended Workforce

Katy Roberts

From the BBC Worldwide to Hollister, Intel to GoPro, organisations all over the world recognise the value of a truly specialist, contingent, on demand workforce. Appearing in the Top 30 list of global organisations actively using independent talent, each of these organisations view a contingent workforce as a critical building block of their talent strategy. 

We look at 5 organisations who are actively embracing an independent workforce

1.    Facebook

Not unfamiliar to most of us, Facebook, founded in 2004, professes to have a mission to to give people the power to share and make the world more open and connected. And we are certain that managing the day-to-day cogs of this massive organisation requires the skill and aptitude to pick up, get involved and run – the true definition of an on demand workforce. With a head office in California, Facebook employs over 18,000 employees globally but have been known to regularly recruit on-demand talent throughout their development, product marketing and support teams. 

2.    Razorfish

Gartner-named “leader among digital marketing agencies”, Razorfish is a force when it comes to digital marketing campaigns and with a presence in 34 offices globally, employing over 4,000 staff, they understand the need to be able to scale up strategically in order to continue delivering, continue supplying and continue leading. Although predominantly in the Marketing and Media fields, Razorfish have relied heavily on an on demand tech workforce, according to a number of recruitment platforms,  and have also made use of regionally-based expertise in order to serve their global customer base further. 

3.    GoPro

Slightly ‘smaller’ in number, but occupying the same brand space as many of the others on this list, GoPro is probably best known as the tech giant that transformed the way sport and adventure enthusiasts record and share their activity. Employing a mere 1,300 employees, GoPro is all about helping people “visually capture and share their lives”.  Although employing the core of their resources, GoPro understanding the power of digital transformation and have a history of hiring expertise within their own talent, marketing and technology functions. 

4.    Bloomberg

Bloomberg was founded by Michael Bloomberg in 1981 and is a financial news and media company currently serving over 325,000 global subscriptions. Boasting global circulation figures of 980,000 in 150 countries, Bloomberg is one of the world’s largest financial and media news organisations. Although employing 19,000 employees globally, Bloomberg are no stranger to contingent recruitment and have been known to recruit contingent workers within the marketing, development and media industries on a regular basis. 

5.    Expedia

Expedia is an US online travel company originally launched in 1996. Expedia owns and operates several international online travel brands such as Hotels.com, trivago and TripAdvisor. 
With a global presence of over 200 travel booking sites, Expedia employ over 20,000 employees in more than 30 countries around the globe – however, they too are not averse to using an on demand talent pool, and, according to a number of online recruitment marketplaces, regularly recruit for positions within Business Development, Market Analysis and their Technology functions. 

If you want to know more about embracing the power of the extended workforce, get in touch with us today. 

About the Author

Katy Roberts

Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.

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