“Market yourself,” they say. “Develop your new consulting brand,” they say. Yes – we say that too. And if you’re lucky enough to be one of the few who are already doing that, and doing that well, then we salute you. However, if you’re one of the many who know they need to, and have the willpower to get started, but are struggling to know quite how to make that happen – then this is for you.
We present you with 6 top Social Media tools that will help you become more efficient, develop your brand as a consultant, and give you the time you need to plan your days strategically around your clients.
- Hootsuite (et al)
Whether it’s Hootsuite, or Buffer, Tweetdeck or Sendible – your key to effective social media time management is the art of scheduling! The most effective social media practice starts with scheduling your core messages, freeing up your day-to-day for engagement and on-the-go responses. Hootsuite is a great tool that allows you to connect all your social media profiles to 1 central dashboard. You then type what you want to say, attach what you want to display, decide when you want to send it, and to whom, and then click “Schedule”, and Hootsuite will post your message at the time you’ve requested it to, on the platform you want it to. Like many of it’s kind, Hootsuite is really easy to use, intuitive – and gives you the power to build your social voice.
Ask any Marketer, and they’ll tell you that one of the secrets to an impactful social media post, is using a great image or video. And when it comes to creating some of your own images, with your own personal messages included, then there’s no better software than Canva. Canva makes design simple for everyone and through the use of templates, a graphics library, design suggestions and an easy-to-use dashboard. Whether you’re creating a brochure or an infographic, a presentation or a pie chart – Canva may just be what you’ve been looking for. And… it’s free (for the most part!)
If you’re looking to use Social Media to find your next business lead, then Socedo may just be the one for you. Ideally used by B2B Marketers, Socedo helps users find new leads, engage with them over social media, and add them to their email marketing compaigns. So how does it work? Basically, it complements your social media activity by connecting you directly with the audience that shows an interest you, your competitors and your market. Perhaps a tool for the more experienced social media marketing consultant – Socedo certainly adds to your Social Media ROI and helps you to drive new business prospects.
Tumblr is simple: You create a blog, and add whatever you want, to that blog. This microblogging tool allows users to create content of various types – whether it’s a video, or a Spotify playlist, an image or a story. It’s really easy to use, but does tend to be geared more towards creating the visual, as opposed to text-heavy articles. If you like to share photos or images, Tumblr may be the one for you.
This is one of many types of bookmarking sites. What StumbleUpon does is enables you to mark and share content that you like, or that would be relevant to your followers. Getting setup is easy – you simply create a platform, and then select the interests that you’d like to explore. You are shown a number of relevant articles, as well as those people who shared them – which means that you have the opportunity to engage with like-minded indivisuals who are interested in the same content. A really handy tool when you need to add some relevant articles to your social media posts.
Typeform is a great tool when you are trying to build engagement through surveys and forms. Fully customisable, this tool lets you create forms that are visually appealing, and far more engaging to your followers – while at the same time, helping you harvest true opinion and market insight from your community. Create, and then share on your social platforms. It’s really that simple.
Is there something that you’re struggling with? Let us know and we’ll do our best to help find a solution for you!
About the Author
Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.More Content by Katy Roberts