- Do you create seamless and consistent engagement with your clients and customers?
- Are you paying enough attention to cyber security?
- Are you empowering your own workforce by providing agile work methodology through wireless, remote, flexible working?
- Is your organisational strategy based on the future, as opposed to the past – and will it stand up against your competitors in the war on digitisation?
1. First-hand experience of what the market expects: Independent consultants are seasoned digital bodies. They’ve worked with and for many and they know the market probably better than most. For most organisations, there’s only so much market research and competitor analysis you can do from the outside looking in, but independent consultants bring internal, first-hand experience of industry trends, competitor movements, client expectations and more.
2. Agile and Digitally-Ready: Because they’re agile, they’re accustomed to working digitally – and getting results delivered fast. They’ve had to adapt, themselves, to their own customer and client demands – and they’re in the frame of mind to deliver, every time, with ease and efficiency. They bring that temperament and focus on getting you operationally sound, to your organisation. But they also understand the challenges you’re up against – and know how to get you to where you, as a business, needs to be.
3. They’re not there to replace. They’re there to augment: We understand the panic that sets in when speaking about ‘outsourcing’. Independent consultants are different. They thrive on project success and live for delighting their customers. It’s the perfect blend – you have an already equipped workforce but you lack the expert skill to steer the ship into a more digitally-ready future. Independent consultants have the skill you need to strategically align your business with your vision – while understanding what’s coming, what may steer you off course, and what you need to change.
4. They bring capacity and resource: For many organisations, becoming digitally-ready, and getting to your digital to-do list is something that burns a whole in many of our daily schedules. But surprisingly, so many organisations tackle this as and when they have the time. We say that for an organisation to become fully ready for the Future of Work – becoming digitally-ready is not something that should be on your to-do list, it should be the ONLY item to do. But we understand that lack of resource, challenging stakeholders, budget restraints, organisational strategy and so many other factors create hurdles that make it difficult for most business leaders to address what they know they should be doing. There’s a simple solution here. The ONLY item on the To Do list for an independent consultant is delivering what you need. And if it’s digital readiness, or at least a plan to help you get there, then that’s what they can do. It’s not a sign of weakness or admitting defeat. On the contrary – it’s a sign that you’re ramping up forces to invest in your organisation future. It’s a sign that you’re focussed on what’s really important.
About the Author
Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.More Content by Katy Roberts