Disruptive Tech killed the Video Star

August 14, 2017 Katy Roberts
When looking for the best, organisations choose to work with Talmix – the Home of Independent Talent. And when it comes to consumer electronics, telecoms and broadcast electronics, there’s one consultant who stands out. 
 
Mario has always been a master solver of sales, business development and organisational problems. Having been a salesman since a very young age, Mario’s drive for achieving results has enabled him to consistently deliver for his clients. He tells us a little more about his journey to independent consultant and shares his thoughts on the communications technologies, broadcast, and telecommunications industries. 
 
When needs and wants collide
 
“What fascinates me about organisations in this industry who choose to work with experienced independent consultants is that so many of them appear to have pre-conceived notions of what they want the consultant to bring to the table. They have a clear list of needs. The problem is that they choose to incorporate their wants into the mix and all too often, what they want, and what they need, are miles apart”, he tells me. Mario has been working as consultant for almost 20 years, having worked for and with telecoms greats such as Nera Telecommunications (now Ceragon Networks), BTS (a Philips and Bosch Company), Telular Coporation and more.  And with extensive experience in business analysis and strategy, Mario’s remit often involves working with organisations to understand and formulate a vision based on what the company needs, as opposed to what they think they want. 
 
The dangers of a sandy foundations of legacy methodology in a world of new, disruptive tech. 
 
Broadcasters are being disrupted more than ever before. Competition is fierce and instantaneous and they are being forced to adapt entire strategies almost overnight. We live in an age where everything we want and need is accessible to us via a mobile phone or a tablet. What’s on our TV, is now available on demand, and on the go. Broadcasters are being challenged all the time to innovate, evolve and be where the consumer wants them to be.  “This is especially true for the larger, more traditional electronics and broadcasting companies who are used to working in a certain way, according to certain business models, business strategies and internal procedures,” says Mario. “All of a sudden, this new wave of disruptive technology has opened all of those legacy business methodologies up and exposed them to a new, faster-developing technology.  They now find themselves in a real conundrum – so many of them start to adapt and evolve and implement new ways of doing things, by themselves. And as they get into a new way of working, they’re still relying on older, antiquated legacy ways of doing things, but using new technology. And unfortunately, for many massive broadcasters, they simply keep throwing money at the problem, thinking this will solve their challenges, but they remain unbending towards finding a new way of working and leaving the legacy behind,” he says. 
 
“The art of coping in a world of disruptive tech is to realise that just because you have experience in A, and where B appears to fall into your environment, that the answer is not always to simply transfer your skills from A to B and expect 100% success. Sometimes, you need to find expertise where you have none, in order to truly outrun the competition”, he adds.  
 
 
The whales and the sharks of the broadcast and communications industry
 
“The trend appears to be this desire to become bigger and bigger, regardless of industry. With way too much money, the whales are eating the sharks in the telecoms and broadcasting industry, as the trend for mergers and acquisitions moves forward at an alarming rate. The trouble is that many of these conglomerates end up having a footing in almost everything, but they risk losing their niche skill in just 1”, he tells me.   “That’s when they realise that they need specialisms that perhaps they lack – because many have grown so quickly.  My encouragement is always to the smaller and medium-sized organisations to maintain their independence for as long as possible, and to resist the buy-out temptation. As a focussed organisation, you have something which many of the larger conglomerates need – specialist skill in an ever-evolving industry.”
 
 
Why you’d want to work with Mario
  • If you’re looking for an industry expert having worked in the industry for over 30 years
  • If you’re looking for a hands-on deliverer with strategic vision
  • If you’re looking for someone with internal, cross-functional experience who is not just top-level focussed, but able to work across the entire organisation. 
 
 
For your chance to work with someone like Mario, get in touch with Talmix today, to start your journey towards business success. 
  

About the Author

Katy Roberts

Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.

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