In a world where there is no guarantee of tomorrow, we face a tidal wave of change and disruption. And in the middle of all of this, businesses try to make sense of what our today looks like and the opportunities and risks that our tomorrow holds.
In a recent consultant profile, we featured a retail consultant who has become adept in helping retail businesses find their true agility – especially in very crowded, technologically-demanding spaces. Zoe shared her own experience where a British chain of convenience stores were looking to implement some radical business changes within their operations. And for the transition to work effectively in the long-run, they would require creating a permanent role within their leadership team to manage the process on an ongoing basis. However, instead of reverting to the traditional recruitment process – the results of which provided no guarantee whether their vision would work or not – they did something slightly different. They hired a consultant to test their theory. And if it worked, then they would have the confidence, and the proven test-case at hand, to find the right person for the role.
They found Zoe – and independent consultant who knows the industry, has the typical skills they’d look to use in the proposed new role, and test the waters.
She tested. She excelled. They were delighted. Case proven – signed, sealed, delivered – ready for permanent recruitment.
What Zoe, and in fact most other independent consultants, does is to allow businesses to try things. Experiment. Test. Using consultants as your use-case for long-term change is quickly becoming a critical part of any SWOT analysis, and where ingrained action would be to revert to the traditional, businesses are realising the impact that independent consultants hold, in order to motivate future development.
Here’s why Consultants offer you the space you need to plan for new permanence:
- Consultants offer you unique solutions that accurately reflect your business aspirations and circumstance
- Consultants offer you speed: They are available on demand, whenever you need them. Which means that their undistracted flexibility gives you complete agility and efficiency in getting the answers you need.
- Consultants offer you knowledge: They bring best-practice know-how of effective solutions to common, and slightly less common, challenges within your own market and industry.
- Consultants offer you exposure to new markets and opportunities which you have not yet been privy to.
- Consultants offer you specific technical skills that may be non-existent or in short-supply in-house. They also bring the opportunity to upskill your own internal talent and many bring leadership experience which immediately places you in the driving seat to deliver value.
- Consultants offer you objectivity: With change comes discomfort, and very few understand that more than independent consultants. And with that comes an objective, less emotive view of industry and organisational problems and issues.
And where you’d be more inclined to refer to your trusty black book, remember that Consultants have most likely been in the very roles you’re looking to create – yet many have chosen to work independently, and share their talent with businesses just like yours who need it most. So, why not do something slightly different? Who knows? It may happen that your road to profitability was paved with the same success as road taken by the Convenience Store Chain – with Zoe’s, and the power of an independent workforce’s, help.
If you’d like to know more about how independent talent can benefit your business, get in touch with us today.
About the Author
Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.
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