The true beauty of the Talmix independent consultant community is not only the vast array of skills and abilities on offer to Talmix clients, but more so, the independent thought and approach that each individual brings to those they work with. And no truer is that than in Lauralee’s case. With over 17 years’ experience in the consulting world, Lauralee has forged a career based on an evolution of skill and knowledge that she has built upon project by project, client by client and today, offers a perspective that is refreshing, innovative and different – all for the sake of helping her clients reach the results they’re after.
We spoke to Lauralee about strategic vision, prioritisation and successful execution.
“For me, it’s not about creating a strategy for my client, and then leaving them to figure the rest out on their own. It’s about how I help my clients become aligned to their vision, and facilitate how they are going to execute their business strategy,” she tells me. What Lauralee does is different. She is focussed on visual and design thinking techniques. “My clients are smart – they know what they want, they know their business and they know what they want to achieve. But so often, problems arise when teams are not engaged, aligned or in agreement with core strategic principles. That’s where I come in. My job is to facilitate – and I use visual techniques to get the team engaged and visually see where their company is going. I call on my years of leadership development, team performance and strategic planning, and combine all of those skills to make the business more effective as a whole for their leadership team to manage."
Most common pitfalls in executing Organisational Strategy
Lack of Alignment
“What I see most of the time with companies who need help formulating and executing an effective strategy, is a simple lack of alignment on the organisation’s vision. Many are not sure where they need to be heading, or how they’re going to get there. Having Vision is being able to see where I’m going – and that means looking at the trends of what’s happening around me, and realise how that impacts my organisation.” Lauralee uses the well-known case of the taxi industry and the rise of Uber. “If the taxi market had been looking at industry trends, and the change in the way consumers are buying – we might see that Uber may never have happened”, she says.
Lauralee also accredits a failure to see strategic success to an ineffective team who is unable to execute a business strategy successfully. “I help teams using methodology and process that makes people work better together. At the end of the day – executing a business strategy is not down to a single person, but rather an entire team of people who are aligned, and in sync with each other, cross-functionally”.
Inability to Prioritise
“Whether you’re a mom, or a team, a leader or a large organisation – the inability to prioritise the most impactful things is the biggest challenge we face. Organisations build these strategies, and have teams that need to deliver against them. If they aren’t able to prioritise based on resources and key revenue drivers, they’re in serious trouble. Not prioritising leads to gridlock – and in my workshops with my clients, we go through exercises where they have to do just that. Sometimes, it is as simple as assigning a name to a task – and, being visual, it very quickly becomes clear when the execution of a strategy is imbalanced when, for example, Jim, has 83 tasks but everyone else simply has 15,” she adds.
Inability to embrace change
Not being able, or willing, to embrace change immediately places your organisation in an unstable position. Echoing the sentiments above, the ability to embrace change means that your organisation remains agile and flexible. Your business culture becomes one that is familiar with adapting to market ebbs and flows, and gives you the stronger advantage in getting to your winning line quicker than your competitor.
Why you want to work with Lauralee
Her passion for what she does, and how she does it, speaks more for her than her own words themselves, but it’s her commitment to helping her clients realise their potential that drives her to keep delivering. She is very committed to visual facilitation and helping clients see their best envisioned future. “All of this, marketing, business development, product lifecycle strategies, comes from the top. That’s where I help to get things right. There’s no point in doing all the great things, if you don’t have a leadership team that is united and agreed on the vision.” Lauralee works globally and is exceptionally proud of that fact that all of her interactions with her clients are relationship-orientated, and not transactional. Her focus is on building relationships that are based on trust and open understanding. Her clients realise that in Lauralee, they have someone they can confide in and be completely honest with – regardless of their role or function within the organisation. And they do so – because they know that Lauralee is committed to helping their organisation grow and become the best at what they do.
For your opportunity to work with someone like Lauralee, get in touch with a Talmix representative today.
About the Author
Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.More Content by Katy Roberts