“Sometimes in life, you are forced to deal with what life offers you, and it’s up to you to embrace it and endure it”. So says Talmix Consultant Lorenzo Botti, when I asked him recently about the moment he started out on his independent consulting journey.
Lorenzo didn’t make the decision to leave the corporate world. That decision was made for him by his employer at the time. But instead of heading instinctively back to jobsites and recruitment agents, Lorenzo decided that it was time to look at the skills and knowledge he had built up throughout his working years, and do something with it all.
Anyone can read from a marketing book
Italian-born, London-based consultant Lorenzo Botti believes that building credibility for yourself as a consultant lies in how well you can market yourself as a brand. But it goes beyond just regurgitating what they teach you in theoretical text books. “If you’re a student, studying your MBA and looking to pursue an independent consulting career, you need to identify and build your business first. Take the time to understand whether an independent career does suit you. Forget about basing everything on the theoretical stuff in your textbook. It’s easy to identify the 4-P’s of a new venture, or complete a SWOT analysis for something else. Many people can speak from the same theory book. Many people can be the story-teller. But true consultants need to be the story, with experience to warrant it”, he tells me. And for Lorenzo, being that story started through completing a degree in Chemistry and Science, that determined his career path.
Translating Tech into Vision
Having worked for several global organisations, including one of the world’s largest cement producers, Lorenzo soon realised that his scientific background and academic training lacked the business sense that was needed in order to drive his career forward. So, where most people would look to diversify their skills, Lorenzo did just that. He resigned from his job and decided to pursue his MBA. “Typically, when you come from a scientific background, your work placement inevitably sits within technology teams and departments and limits career growth to some extent. Deciding to pursue my MBA was the best decision of my life. Developing the insight into how the business world works now gave me the unique opportunity to serve as a bridge between the technical and the business functions. I was now able to speak technology and translate that into business focus.”
Getting away from window-dressing
Lorenzo holds firm opinions on a number of things relating to independent consulting, but it’s his take on the true definition of consulting that makes me pause. “I wanted to be a consultant. Not an advisor. The advisor doesn’t really take responsibility for what they suggest. They tell you something, they analyse something else and then they tell you what you should do. A consultant, on the other hand, works with you – sharing responsibility for the things they are suggesting”. And it’s most likely just that opinion that has seen Lorenzo work on some high-profile client projects – including a recent project for an Italian-based client looking to establish themselves in the UK market.
Sometimes the projects that you pursue as a consultant, require a little more than just an academic background and a paper-based qualification. Through Lorenzo’s own personal experience, he demonstrates that all too often a client-based project requires extensive experience and know-how – and a firm corporate background solidifies the advice and insight that you as a consultant deliver. And Lorenzo is at the forefront of doing just that.
For an opportunity to work with Lorenzo, and other similar consultants who are making a difference within organisations every day, get in touch with Talmix today.
About the Author
Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.More Content by Katy Roberts