The rise of the unofficial marketing team

July 5, 2017 Katy Roberts

One of the most common things we’re often told by independent consultants is the desire to become known for what they’re good at. Some of our Talmix consultants have been working independently for over 40 years, and others for just as little as 1, but consistently, what they all appear to agree on, is the need to constantly be looking at new ways to market your independent profile, develop your value offering and the need to spread your networking message even wider than what you possibly realise. 

In a working environment where the luxury of having an accomplished marketing team that promotes your services on your behalf simply doesn’t exist, how much greater is the need to ensure that this critical business development tool doesn’t get ignored and forgotten in between pitches and process, paycheques and pro-formas. 

It’s (un)OFFICIAL: You’ve got this! 

Just because you may not have the luxury of walking into the next office to discuss a new content idea, or a social media campaign with a colleague, it doesn’t mean your marketing team doesn’t exist. In a recent broadcast hosted by Talmix, one panellist and seasoned independent consultant, Bob Steere, discussed the power that an unofficial marketing team holds for independent consultants. 

Champions, Ambassadors and people who simply just like you. 

So, just who is this team? Well, your marketing dream team lies within your network; those who know you, those who have worked with you, those who follow you, those who can vouch for you.  There is no better marketing collateral than someone who is able to vouch for you, and the results you can deliver. And if you haven’t spent as much time building your network as what you’d have hoped, then there’s no better time than now to start doing that. And if you are not quite sure how, why note read this latest blog with tips on how to start building your network up again

In a recent comment received from one of our viewers, Paco Smith, he shared his own experiences of the need to manage his own independent workload – and to think ahead and look ahead for the next opportunity, Paco mentioned, “What continually rings true is the need for independent consultants to remain "proactive", particularly in terms of "putting yourself out there" and exploring all options. I also like the characterisation of networks needing to be broad.”  And we couldn’t have said it better ourselves! 

If you can relate to Paco’s experience, then be sure to join us for our next broadcast in August where we’ll be speaking more about Networking and developing your opportunity as an independent consultant even more. 

About the Author

Katy Roberts

Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.

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